Unlocking ROI and employee experience insights: Integrated dashboards for data-driven decision-making
How can a global science and technology company calculate and capture return on investments and return on experiences in improved usability of internal initiatives?
Client & Project Information
Client: Global Pharmaceutical
Industry: Pharma and Life Sciences
Area of focus: Define ROI and ROX, design a tracking and reporting solution
Engagement Duration: 6 months
Status: Live
Role & Responsibilities
Lead:
Led junior UI designer and business analysts
Solution design communications
Scope management
Design:
Workshop design and facilitation
Dashboard design
Methods used
Journey mapping
Wireframing
Mid-fidelity prototyping
High-fidelity prototyping
Usability testing
Structured interviews
Tools used
Prototyping and design
Collaboration workshops
Project management
Implementation
Task at Hand
ROI and Employee Experience Dashboards: Visualizing Data for Informed Decision-Making
We were challenged to understand the Return on Investment from digital improvement investments, side by side the Return on Experience of the employees and their usability of internal subsystems.
We designed a series of interconnected dashboards which best display the most impactful KPI´s.
The Approach
Why this approach
In a complex global organization, there are often multiple initiatives happening to increase employee satisfaction, especially regarding their usage of internal HR systems. To understand which initiatives are having an impact, the client asked us to define and measure critical usability KPIs and design a way to display this information in an array of real time dashboards.
The Outcome
A series of interconnected dashboards allow stakeholders to understand the RoI from digital improvement investments on, employee experience and usability of internal systems.
By aligning with stakeholders from assorted business areas to define the most impactful KPIs and by designing dashboards to best display them, we are empowered and facilitated a more well-informed decision-making process on which digital improvements will result in the highest RoI for employee experience and satisfaction.
Exploring and Defining
Understanding the user and stakeholder needs
First, conducted a series of semi-structured interviews and designed and facilitated exploration workshops to identify user groups, user needs, business requirements, the current state of reporting, and defining KPIs. The result was a trio structure design where business, technology, and employee experience were tracked simultaneously.
Mapping the KPIs to the dashboards
Lastly, through series of workshops with the users and the stakeholders, clustered the KPIs, identifies the data sources, and mapped the KPIs to the trio structure we designed based on the outcomes of the exploration phase.
Designing and Testing
Visualising and prototyping
First, the dashboards were designed and prototyped while in parallel the data architects and business analysts set up the data architecture within the client environment.
Testing and tweaking
Finally, tested the dashboards with the users through a series of user testing sessions paired with structured interviews, made the final adjustments and implemented the designs into the already set up PowerBI.